By realmnova 
According to media reports, Temu, a multi-flagged electrician platform, is planning to actively develop food operations in Europe and to promote European food. In response to an APA query, Temu stated: “The Temu platform is open to vendors from Austria and other European countries. Most of the food sold on the platform is provided by local businesses.” However, the company did not disclose the details of its market expansion plans in Austria.
According to the German food newspaper, Temu ‘ s new European sector has been actively recruiting European home-grown producers with the aim of expanding its product line to include such items as snacks, candy, beverages and cosmetics and horticultural goods. The goal is to create a “European-made, European-owned” supply system.
Temu attracts clients at low prices and a wide range of products, from clothing, cooking to electronics, cosmetics, etc. According to Temu’s transparency reporting data, the website has been accessed about 103 million times a month in Europe, including 1.8 million users in Austria. The platform itself does not have a warehouse and acts primarily as an intermediary between Asian manufacturers and global buyers.
However, consumer rights protection organizations have been warning about the quality and safety of their commodities. Since mid-2024, European traders have also been allowed to sell goods on the Temu platform.
At present, Temu has very limited food items in Austria, mainly nuts and pasta. The spokesperson for the company said to APA: “We have a dedicated team that works with different categories to expand local supply and enhance the service experience of European consumers.” By working with local firms, Temu hopes to provide “more options, faster distributions and goods that are more suited to local consumer tastes”. Temu has not yet published the specific items to be added to Austria.
The European Business and Consumer Rights Organization has long called for measures to restrict cheap power platforms in Asia. The Austrian Trade Association and Greenpeace have recently appealed to the Austrian Government and the European Commission to restrict the activities of Temu, Shein and AliExpress. The Director-General of the Association, Rainer Will, stated that the flood of packages from the Far East had caused damage to European retailers, consumers and the environment.
