By realmnova 
The Kings Glory has once again refreshed the industry record to show its unparalleled user stickiness and market power. According to official data, the Global Monthly Active Users (MAU) has surpassed 260 million, while the National Service Day Active Users (DAU) have reached 139 million, the highest record since the game was launched in 2015.
Not only did this achievement go far beyond its 100 million DAU milestone of 2024, but it also stabilized at the top of the world ‘ s most active mobile game. By contrast, many international games are popular for tens of millions of global moons, and Kings of Glory alone is far more than most of the competitions’ global total active users. “Dear friends, thank you for your warmth and support! Our past is an epic story, and now it is our starting point! Thank you for being with King’s Glory — you are irreplaceable.”
Over the years, telecommunications have succeeded in transforming the game into a “digital lifestyle” through high-frequency content updates, electric competition systems (e.g. KPL professional leagues), cross-border IP connections (covering animation, video, traditional culture, etc.) and optimized social and matching mechanisms. In China in particular, it has long gone beyond mere games to become an important vehicle for social, recreational and even cultural identity among young people. In addition, the steady advance of the game in overseas markets has also underpinned global MAU growth. Although the main users are still concentrated in State uniforms, the international edition of Kings Glory (e.g. Arena of Valor) has also built up a considerable base of players in South-East Asia, Latin America and the Middle East. According to analysts, the success of Kings Glory lies in its three-dimensional ecology of “competence + social + content”. It is both a MoBA arena, a friendly chat room, and a platform for the consumption of cultural content. This complex experience gives it an absolute advantage in the fight for user time. 2025 marks the tenth anniversary of Kings Glory. The game is expected to continue to lead the industry in the next decade, as the AI Match Optimization, the application of cloud-playing technologies, the deepening of virtual iconic IPs, and more global localization strategies advance.
