By realmnova 
According to the 2025 Advertising Safety Report, published yesterday by Google, the number of advertisements that were blocked worldwide reached a record 8.3 billion in 2025, up from 5.1 billion in 2024. However, the ban on advertising accounts in Google is much lower than the increase in advertising, which also raises public questions about how the platform is regulated.
Google indicated that, with the tools provided by Gemini, the ability of the security team to detect and intercept advertising had improved significantly, with more than 99 per cent of offending advertisements being stopped by the AI system before they were launched. The Gemini model analyses hundreds of billions of signals, including account age, behavioural characteristics and activity patterns, thus intercepting them before threatening to reach users. Google stated that the illegal elements were using the generated AI to produce deceptive content on a large scale, while the Gemini model helped to detect patterns in large-scale advertising activities and to process them earlier. This shift reflects Google ‘ s strong drive to further integrate the Gemini model into core products and infrastructure. Google is increasingly using AI to create automatic advertising, detect policy irregularities and respond to emerging threats in real time. According to the report, by the end of last year, 8.3 billion advertisements had been blocked and deleted and 24.9 million accounts had been closed, including 602 million fraud-related advertisements and 4 million related accounts. Most of the self-adapted search advertisements created in Google Ads were promptly reviewed, harmful content was stopped at the time of submission, and the number of user reports processed by the security team in 2025 was more than four times higher than in the previous year.
In 2025, Google removed more than 1.7 billion advertisements in the United States and suspended 3.3 million advertisers ‘ accounts, of which misuse of advertising networks, false propaganda and pornography were the most common violations. In India, Google blocked 483.7 million advertisements, almost twice as many as the previous year. At the same time, the number of blocked accounts fell from 2.9 million to 1.7 million, and trademarks, financial services and copyright issues were the main violations. In a virtual briefing, the Vice-President of Google Advertising Privacy and Security, Kirat Sharma, told journalists that the company had moved to “a more targeted, al-driven approach to enforcement at a more sophisticated, creative level, rather than using a more rigid approach such as closing off advertising clients”. He added that that approach had helped to reduce the number of wrongful closures by 80 per cent on a year-on-year basis. According to Sharma, Google ‘ s multi-layered defence mechanisms, including the admin certification (a procedure for enterprises to identify themselves before advertising), aimed at preventing undesirable actors from creating accounts from one start, also helped to reduce the number of closed accounts. He said that with Google ‘ s introduction of new defensive measures and the adjustment strategies of undesirable actors, these figures could fluctuate over time and that the company ‘ s goal was to stop the spread of harmful advertising as soon as possible.
